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Electronic Marketing

Professor Charles F. Hofacker

MAR 4721-01 Fall 2011

The goal of the course is for students to understand the use of electronic networks in marketing: (1) as a medium for promotion and relationship building, (2) as a channel for distribution and retailing, and (3) as a platform for connecting groups and offering network services.

    The class meets in RBA 210; 12:30-13:45; Monday and Wednesday.

    The textbook Electronic Marketing is available from Lulu or Target.

    Here is the PDF version of the course syllabus.