Current Research Interests
Professor Charles F. Hofacker
My current academic research focuses on various aspects of electronic marketing, electronic commerce, and other topics at the intersection of information systems and marketing.
Recently published behavioral work includes papers on consumer knowledge of the Web, and visitor clicking behavior. I am currently working on persuasion in the context of the Web.
Recently published work in the strategy domain includes papers discussing the e-service value chain, and e-tail design constraints, while current research looks at the relationship between the marketing and IT functions in service firms, as well as the marketing of information products and the marketing of network platforms.
I enjoy teaching a variety of classes, but especially those that are in some sense technical (electronic marketing) or quantitative (methods, modeling).
My service work has motivated me to study the impact of technology on the functioning of virtual communities.
I am also interested in the potential use of Open Source logic in academia.