Electronic Business in Supply Chain Marketing
Professor Charles F. Hofacker
MAR 5726-01 Spring 2008
The goal of this course is for students to understand at a strategic level the uses and impacts of software-mediated networks on marketing.
This course covers the use of electronic networks downstream from a firm; in the direction of its market; as well as upstream toward the firm's suppliers.
The class meets in RBA 334 from 12:30 to 1:45 on Tuesdays and Thursdays.