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Electronic Business in Supply Chain Marketing

Professor Charles F. Hofacker

MAR 5726-01 Spring 2008

The goal of this course is for students to understand at a strategic level the uses and impacts of software-mediated networks on marketing.

This course covers the use of electronic networks downstream from a firm; in the direction of its market; as well as upstream toward the firm's suppliers.

The class meets in RBA 334 from 12:30 to 1:45 on Tuesdays and Thursdays.