fsu seal Florida State University
Hof Home >> My Textbooks
Digital Marketing
Communicating, Selling and Connecting People
with Networks and Software

Coming Soon to a publisher near you!

Mαthematical Mαrketing
General Linear Model, Covariance Structure,
Judgment and Choice, Econometrics
Support independent publishing: buy this book on Lulu.

This text is designed to allow PhD students and others to follow the mathematical reasoning used in the Journal of Marketing Research and other quantitatively oriented journals. As such, it does not hide the mathematics, but it does not assume that the student already has an extensive background in mathematics.

Buy a soft cover printed version by clicking the Lulu logo immediately above, or download the text for free at http://www.openaccesstexts.org/.