NEW REALITIES Inc.


(NOTE: This file is still incomplete...)

PROFILE:

Home Office Location: Seattle, UCAS

President/CEO: Dr. Anthony Mora

Chairman of the Board: Dr. Anthony Mora

Corporate Status: Private Corporation

Major Shareholders: Dr. Anthony Mora (41%), Greenville-Adams PLC (11%)

MAJOR INTERESTS:

Biotechnology: 5
Computer Engineering: 7
Computer Science: 6
Cybernetics: 4
Entertainment: 3
Finance: 4
Mystical Goods/Services: 5
Military Technology: 5

OPERATIONS:

Fiscal: 7
Intelligence: 7
Management: 6
Reputation: 6
Security (Overall): 7
Security-Magic: 7
Security-Matrix: 8
Security-Physical: 6

MILITARY:

None Reported

NET RATING: 72


PRIMARY BUSINESS:

New Realities is an up and coming high-technology research and development firm. It's traditional areas of expertise are the development of high-end simsense and computer hardware components and the design and implementation of high quality virtual environments for a variety of corporate and government patrons. Most of the components designed in NRI's labs are contracted out for production and then sold to the big computer and simsense corporations such as Truman, Fuchi, MCT and Renraku.

Over the past several years, NRI has been pursuing a course of active diversification. A wide range of tactics have been used to develop assets in new fields, with a decided tendency toward the aggressive acquisition of companies holding the currently desired assets.

Recent additions to NRI have given it a respectable number of assets in the biotech and military technology areas and a unexpectedly strong presence in the magical services industry.

>>>>[Don't ignore those magical resources, chummers. NRI is a lot more savy about magical security than most tech outfits its size. Trust me...I know...]<<<<
--Lazy Larry [00:12:43 / 9-22-55]

>>>>[This going into new areas didn't start until after NRI went private. Must be some part of Mora's long term agenda.]<<<<
--Miklos [23:01:01 / 9-28-55]

CORPORATE STRUCTURE:

The corporate structure of NRI consists of the fairly typical board of directors overseeing a Home Office and several major divisions which are divided along regional lines. Under the regional divisions are smaller units and subsidiaries which are generaly product or service oriented.

New Realities was formed 17 years ago by the merger of two smaller companies in the computer graphics and software development fields. It remained a publicly traded corporation until about five years ago when the senior management successfully carried out a buyout in defense against an MCT subsidiary. After the dust had settled, the company was not only privately owned but had a new CEO.

Prior to the buyout, the CEO and Chairman of the Board was Alexandra Woods, a senior VPs in the one of the companies which originally formed NRI. Following the buyout, she lost her CEO position to the VP of Research and Development, Dr. Anthony Mora. The following year, Mora also replaced Woods as Chairman.

>>>>[Why did Mora wait so long to can Woods? If he had the muscle to pry her out of the Prez's chair right away, why wait so long?]<<<<
--Speedo [00:12:43 / 9-22-55]

>>>>[Consolidation, chummer...consolidation. The man had to make sure he didn't upset the old order of power too fast or he'd have had a whole load of suits screamin' mad.]<<<<<
--Sierra [00:49:01 / 9-22-55]

>>>>[I understand it still wasn't too smooth a change. Woods had been top cheese almost from the beginning and was dug in real deep.]<<<<
--Perro Loco [19:10:22 / 9-23-55]

>>>>[How'd he pull it off then? Look at his bio some time...he's a techie. That Ph.D. is in Information Technology and Engineering, not business .]<<<<
--Speedo [14:09:18 / 9-25-55]

>>>>[Get a clue Speedo. The man's knows how info works...get the right dirt and you can do wonders to make the world go your way.]<<<<
--Sierra [21:08:52 / 9-25-55]

Major Divisions:
The major divisions of New Realities are the Home Office, NRI Quebec, NRI Seattle and NRI Osaka. Smaller units of the company fall under one of these divisions, usually the one representing region it is based in.

Execs:

SECURITY:

Physical and Magical Security:
Matrix Security:
Military Security:
Extended Security:
Primary Campaign Index || Shadowrun Index

Last Modified: February 01, 1996