Quantitative Methods

Professor Charles F. Hofacker

MAR 6658 Fall 2009

The goals of this course are for students to

build upon their intuition developed in previous courses on regression and covariance structure models,
be able to read any article in the Journal of Marketing Research or Marketing Science and follow the logic as the authors develop their model,
comprehend least squares and maximum likelihood parameter estimation, and
be introduced to fundamental models on choice, and on relationship duration.

The class meets in RBB 239 from 8:30 to 12:30 on Wednesdays.

This Bb directory contains MAR 6658 class materials.

Here are some inspiring examples of student work.

Note that the textbook and all materials for this course are freely available online at

http://www.openaccesstexts.org


	My Home Page contact information and office hours My Textbooks available via alternative publishing Professional Information vita, interests, research and service Personal Information there is nothing really that personal Courses I Teach undergraduate, mba and phd levels College of Business Marketing Department			Quantitative Methods Professor Charles F. Hofacker MAR 6658 Fall 2009 The goals of this course are for students to build upon their intuition developed in previous courses on regression and covariance structure models, be able to read any article in the Journal of Marketing Research or Marketing Science and follow the logic as the authors develop their model, comprehend least squares and maximum likelihood parameter estimation, and be introduced to fundamental models on choice, and on relationship duration. The class meets in RBB 239 from 8:30 to 12:30 on Wednesdays. This Bb directory contains MAR 6658 class materials. Here are some inspiring examples of student work. Note that the textbook and all materials for this course are freely available online at http://www.openaccesstexts.org