charles f hofacker | ecommerce and supply chain marketing


	Hof Home >> Courses I Teach >> ECommerce/Supply Chain


	My Home Page contact information and office hours My Textbooks available via alternative publishing Professional Information vita, interests, research and service Personal Information there is nothing really that personal Courses I Teach undergraduate, mba and phd levels College of Business Marketing Department			Electronic Business in Supply Chain Marketing Professor Charles F. Hofacker MAR 5726-01 Spring 2008 The goal of this course is for students to understand at a strategic level the uses and impacts of software-mediated networks on marketing. This course covers the use of electronic networks downstream from a firm; in the direction of its market; as well as upstream toward the firm's suppliers. The class meets in RBA 334 from 12:30 to 1:45 on Tuesdays and Thursdays.

Electronic Business in Supply Chain Marketing