Electronic Marketing Communicating, Selling and Connecting People with Networks and Software

 

This undergraduate text can be used for a standalone undergraduate course on Electronic Marketing or Electronic Commerce, or as a supplemental text in Advertising, Retailing, Services Marketing or Basic Marketing. One goal that I have in self-publishing this book is to keep the price low for students. A second goal is to be able to easily revise the textbook at the end of each semester.

Instructors can request a free PDF examination copy of this book by sending email from an official university email account to my address: chofack@cob.fsu.edu

 

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Mαthematical Mαrketing General Linear Model, Covariance Structure, Judgment and Choice, Econometrics

 

This text is designed to allow PhD students and others to follow the mathematical reasoning used in the Journal of Marketing Research and other quantitatively oriented journals. As such, it does not hide the mathematics, but it does not assume that the student already has an extensive background in mathematics.

Buy a soft cover printed version by clicking the Lulu logo immediately above, or download the text for free at http://www.openaccesstexts.org/.